“We’re experimenting with selection, checkout formats, assortment, price points.
“It is clearly trialing different ways to get people into stores to see if it can change customer behaviour and should be applauded for trying new things.”ĭespite revealing that it planned to close some Amazon Fresh grocery and Amazon Go convenience stores and pause new openings in February, boss Andy Jassy insisted later that month that it planned to “go big” on physical stores.
PwC director, retail strategy Kien Tan told Charged: “Amazon has tried everything from promotions to viral TikToks to try to get people to shop at its grocery stores but ultimately its biggest barrier is the gate at the front. Tesco has already moved to a hybrid model at its checkout-free GetGo stores, as it revealed plans to open three new stores that give customers the option to use attended tills as well. They can either pay by QR code, payment card or pay manually at the checkout.Īlthough Amazon said the Angel store was the only shop that is closed for renovation, the move to retrofit a Fresh store raises questions as to whether a hybrid model will be adopted by the retail giant going forward.Ĭlick here to get the latest retail tech news free in your inbox each day Shoppers have the option to either shop using the online giant’s Just Walk Out technology but they now enter through a gateless opening, rather than the gated entrance on checkout-free stores. The refurbishment follows Amazon’s decision to introduce pay by card options in its newest Fresh stores in Monument and Croydon, which both opened in January. The store will close on 12 April when the retail giant will retrofit it to give customers the option to pay via debit and credit card.
Amazon is to add pay terminals to its checkout-free Amazon Fresh store in Angel, London.
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